About Us

King Arthur Clock & Jewelry has been serving the community of Boaz, Alabama since February 1986.

Our customers’ satisfaction is our biggest goal, and we welcome your custom orders and special orders. We value our customers’ needs and hold all transactions in strict confidence. Over the years, we cultivated a reputation of quality and integrity that remains unsurpassed. 


The business was founded by Donna Smith and her parents Perry Junior and Marie Brooks. Mr. & Mrs. Brooks have since retired, but Donna and a knowledgeable staff continue to serve the Boaz area in the clock and jewelry business. King Arthur Jewelry carries an elegant line of stackable diamond bands, bridal ring sets, diamond pave & antique sets and many more unique styles. Donna purchases the majority of the diamonds loose, without setting, inspecting each stone to insure the clarity and color for each diamond sold at King Arthur Jewelry. King Arthur Clock & Jewelry is a member of the Jewelers Board of Trade, Alabama Jewelers Association, and Boaz Chamber of Commerce, where Donna has sat on the Board of Directors. Donna has also sat on the board of the Boaz Pirate Foundation; an organization that fulfills grants to Boaz City School system.  All of our employees are very active in community service, and King Arthur Jewelry supports local schools with scholarships and sponsors many community events throughout the year.

To serve our customers better, we keep master jewelers on staff, and our sales staff members continue to increase their knowledge of jewelry and precious stones with classes by the Gemological Institute of America.